SEO

Features of a good digital marketing company

In the foreseeable future, all we can see is the advent of digital marketing. A good digital marketing company can work wonders for pretty much any business. The trouble is that every day we have a few hundred new ones popping up. To separate the best from the rest you have to look for the following qualities or features.

A professional website

Any reliable digital marketing agency should have an up-to-date website. If they are using effective SEO practices you should be able to find them easily on Google. Their website can say a lot about their core services. They should have a website that is modern and engaging.

 

A powerhouse team

Any good digital marketing agency can only be defined by its team. This means people with various skill sets and talents coming together. A great agency will be extremely proud of its team and will flaunt them front and center. So check if you can see their team on their website. This could be a very clear giveaway when you are trying to find an agency to work with.

 

Great tools and the expertise to use them

This implies having the right tools to get the job at hand done and also the experience on how to use them. Do ask them what tools they use for project management, and how they measure website performance, etc. Any good agency should be comfortable with using tools such as Google Analytics, Hubspot, Moz, Sprout Social, etc. While knowing how to use tools is important, real experts will have the ability to think even beyond these tools. Most of these tools use analytics to judge content or do it based on data based on averages. Seasoned marketers will know that thinking outside these tools will deliver greater results.

 

Relevant experience

Look for cues in their messaging, and also how they talk about themselves. Check whether they speak your language? Check whether they address your needs. Check their portfolio and experience with clients your size. Check whether they will be knowledgeable about your industry. Verify if they are experienced in solving the challenges you are faced with. When you meet them, check whether their presentation is tailored for you. That way you will know if they have done their homework.

 

Conclusion

Naturally, the agency you choose will be working closely with you as well as your team. So they must follow a work culture similar to yours. This of course is a subjective aspect but is still important. Check whether their team has the extracurricular interests that they claim to have on their website. Check whether they are having fun when you meet them. Check whether they vibe well with your own team.

What is search engine marketing?

Search engine marketing or SEM is a type of marketing in which you buy ads on search engines to appear on top of the search engine results page. SEM is different from SEO (search engine optimization) in the sense that SEM is a paid way of appearing higher in the search engine results whereas SEO is the natural or free way of appearing higher on the results page. Both marketing techniques exploit the advantages of building their content and product service around keywords, which are a group of words or phrases that users type in the search box. By taking advantage of this knowledge and search engine algorithms, businesses make their content and products appear higher on the search results. Keywords also help search engines to display the most relevant results on top of their search results. If you want to know more about search engine marketing, check out 5ive media pte ltd. The following are some of the benefits of employing search engine marketing.

Traffic

Driving traffic through search engine marketing is faster than search engine optimization. As already mentioned above, SEM is a paid way of appearing on the search results on top whereas SEO is the free way of appearing higher on the results page. SEO will take more time to rank higher because of the overwhelming amount of content already available on the internet. Therefore, making space and surfing through them will take time in SEO. SEM will make the process faster as the top two or three spots are reserved for paid advertisement which will drive traffic to websites faster.

Visibility

With paid advertisements on search engines, you will have the opportunity of increasing the visibility of your business. Achieving greater visibility and competing with other businesses will take time in SEOs whereas in SEMs you can fasten the process and compete with other businesses in a similar category in real-time. Therefore, search engine marketing, allow your business to grow faster with greater visibility.

Conversion and results

Purchasing ads on search engines like Google and Bing increase your visibility and traffic to your website. Increased visibility will influence the sales of your business, as it will generate better leads than before which you will be able to convert into sales on your website. Furthermore, the data of performance and results of your search engine marketing can also be taken advantage of in the future.

Therefore, search engine marketing is a type of marketing that allows you to buy ads on Google and Bing to increase your visibility and traffic because of better conversions and results.