Tips for Finding the SEO Agency with Ease

You probably know that some businesses have in-house marketing teams that work the entire worktime to meet the company’s goals and requirements. However, we are talking about large enterprises that can afford in-hose marketing, which is impossible for medium and small businesses. 

Instead, you can work with a third-party SEO business, a more affordable and effective way to boost your digital presence. As soon as you check here, you will learn everything about search engine optimization. 

Therefore, you should choose the best one for your requirements. Still, reaching them depends on numerous factors, including your goals, budget, and needs. We decided to present you with easy ways to find an SEO agency.

Tips for Finding SEO Agency

  1. Seed List

The first thing you should do is to find a seed list, which is the most crucial consideration. We are talking about a collection of agencies that can be potential partners to your business. When you add a particular company to a list, you should undergo a quote process, allowing you to brainstorm the best course of action. 

The Internet features a wide array of lists that come with specific opinions. You can create your list based on comprehensive research or find pre-made options online. The best way to find them is through search engines, meaning you should be persistent. 

On the other hand, you can create your seed list, meaning you should track down Ft Lauderdale SEO Agency, including experts in your industry niche. Generally, it is better to do it yourself than choose a third-party listing. 

The best way to start is by deciding the most crucial aspect when searching for an agency. Some businesses may benefit by finding an agency close to their premises. Others search based on the budget they have. That way, you can determine the best keywords you can use to search for an agency in your area. 

For instance, for finding someone from your area, you should type SEO agency near me or add your city name to start. On the other hand, if you wish to choose based on budget, we recommend adding the affordable or budget-friendly term in Google queries. 

You can take advantage of niche optimization such as small business, technical and local are essential for making a personalized seed list. The main idea is to take advantage of the qualities you need from a marketing partner when searching for the best one. We recommend you write down at least fifteen agencies.

  1. Check Out the Official Website

As soon as you create a shortlist, the next step is to check out the official websites of each option. You can check various pages to evaluate whether a particular agency is worthwhile and professional. Still, we recommend you consider these factors:

Homepage

The homepage is critical because it is the face of an agency and the way they present themselves to potential clients. Therefore, it should be the best-looking page on the site. It should feature the agency’s name, contact information, navigation elements, and everything you need at a glance. 

Remember that showcasing is not egotistical but a transparent sign that you have found a company with self-worth. Besides, it should feature imagery that will offer you an idea of who works inside. That way, you will learn whetherthe company enjoys highlighting itself to potential clients. 

They should present facilities and employees, meaning they are proud of their accomplishments. The pride will translate into a work quality, which indicates you should contact them. However, if the homepage looks sloppy, unmaintained, or old, you should avoid them altogether. 

About Us Page

The best page will show unique videos and images of happy employees, which are essential because it means they like their positions. Remember that the About page may not be the most important, but it is essential to determine how they represent themselves. At the same time, it is a clear indicator of their work environment and overall success. 

To learn the difference between SEO and SEM, you should enter this site: https://www.thebalancesmb.com/seo-vs-sem-which-one-do-you-choose-for-ecommerce-1141455 for more info. 

Generally, employees who enjoy their jobs will be more productive, translating into higher engagement and intelligent investment. At the same time, the page should feature relevant information on the agency’s values. 

Since they will reflect the approach, it should state whether they operate through in-depth analysis, data-driven results, collaboration, regular reporting, or other aspects. 

Posted in SEO

5 Ways Technology is Changing Business

5 Ways Technology is Transforming Business 

With the constant development and progress of technology, it’s no surprise that business is evolving alongside it. The way we do things now is so different from the way we did things 20 years ago. 

Indeed, the one thing we can rely on when it comes to technology is that change, and progress is constant – it’s all about embracing what’s new and making it work. Business has a lot to gain from technological advancements, and these are 5 of the most significant ways in which technology is changing business. 

  1. Communication and Sharing Information

One of the most significant influences that technology has had on business is enabling communication on a far larger scale than before. Indeed, this has changed the face of business and the ways in which companies can operate. Extended communication has allowed for the democratisation of information like never before, encouraging the sharing of intelligence and innovation and pushing for collaboration that would never have been possible in the past. 

  1. Remote working

Different jobs and industries have varying requirements when it comes to being in office or having the ability to work remotely. However, one thing’s for certain and that is that technology has allowed remote working to become far more common and effective. 

Indeed, with efficient means of communication and the fact that most people have internet access at home, in restaurants and all over, the idea of a traditional office or workspace has changed drastically. The possibility of working remotely can increase productivity and be an overall positive for employee health and happiness too. 

  1. Boosted Efficiency and Productivity 

To put it simply, technology just makes things easier and quicker. Things that used to take forever can now be done in an instant with no more than a click of a button. Increased productivity is a win for business in general, because time is money. If you can afford to spend less time on something while still producing the same – if not better – results, your business is sure to be more successful and profitable in the long run. 

  1. Cloud-Based Data

Moving away from paper-based records to having almost everything on the cloud has changed the face of business in a plethora of different ways. Not only are physical records risky in terms of potential damage, but they also take up space which costs money, and the organisation of such records is time consuming, difficult and involves more risk. 

These days, having most of your data on the cloud means that it’s safer, in some ways, and easily accessible from anywhere at any time. Of course, cybersecurity risks are always a concern, but overall, using the cloud is a massive advantage for business. 

  1. Improved Access to Information

With the way in which technology has progressed, anyone – or those with permission, at least – can access information and data from anywhere at any time. Whether that’s information specific to the business or by means of the internet where you can also easily find everything from new shoes to an online casino sign up bonus, this opens up so many doors and allows for endless possibilities going forward. 

David Koonar shares the best photography software for streamlining workflow

David Koonar shares the best photography software for streamlining workflow

WINDSOR, ONTARIO, August 14, 2022 — One of the most arduous tasks for photographers in days past was the cataloging of physical images and maintenance of a collection. According to David Koonar of Windsor, Ontario, even the early days of digital photography recreated the chaos with less than ideal workflows for importing and managing photos. 

Today, many consumer and professional software packages focus on helping a photographer manage collections and even edit images in batches for faster processing. Using these tools shaves off a lot of time ordinarily spent on filing while allowing for more in-depth editing later on individual shots.

Photographer David Koonar shares top software for photo management

Adobe Lightroom Classic (desktop)

No photograph discussion is complete without an Adobe program, and this list will feature more than one. Adobe Lightroom Classic is a great jumping-off point for photo management due to its ability to catalog and import photographs and manage edits across images. 

David Koonar advises using import options to help manage duplicate files and sort photos into collections based on the day and time of the shoot or the individual or subject photographed. This makes locating the perfect image for a project easy, even years later.

Apple Photos

Apple Photos is not as robust as Lightroom for the consumer, but it provides an excellent opportunity to view and sort photos assigned to specific locations and times. A quick tap or scroll can isolate a trip or a particular holiday when a phone or tablet is loaded with thousands of snaps. A bonus is the ability to pay for iCloud storage to access the images from anywhere, so there are no more worries over losing perfect photos, according to David Koonar. Basic edits can also be completed within Adobe Photos on a device or computer.

Adobe Bridge

Adobe Bridge is similar to Lightroom but removes the editing component Lightroom provides. Instead, it relies more heavily on file data for organizing photos for collections. This makes it an ideal choice for archives and easy searches based on raw photo data versus subject. 

Bridge is also popular due to its ability to sync brand basics across multiple Adobe programs, such as styles and assets. For the design studio, working on videos, photos, and graphics in numerous programs helps keep all design choices on the same page. 

CyberLink Photo Director

For the consumer with many pictures and without a built-in software solution, such as Apple CyberLink Photo Director is an excellent option for easy organization of photo and video assets by standard sorting methods, such as time and location. The ability to add tags, categories, and keywords also makes customizing easy. It’s a great option for managing digital photos and any transition from print media to digital storage, David Koonar shares.

Trevor Harwell Shares 5 Ways Managers Can Use Technology to Increase Productivity 

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One of the most challenging parts of being a manager is maintaining productivity among team members. According to the Interim VP of engineering, Trevor Harwell, it’s becoming even harder and harder to increase the overall team performance. Harwell, who has always been fascinated by technology for many years, believes that technology could be the solution managers need to ramp up productivity in the workplace. By simplifying simple tasks, improving communication, and automating repetitive tasks, managers can help their teams work more efficiently. Here are the five ways by Trevor Harwell managers can use technology to increase productivity.

1. Use engagement software to get teams involved

An efficient employee engagement software provides you with an outlet to recognize employees that go above and beyond. As a manager, you want to ensure that your employees enjoy working with you by appreciating their efforts, training, and giving positive feedback. Trevor Harwell recommends investing in software that allows your coworkers to work together, encourage one another and even appreciate their colleagues for helping them with specific projects. This helps promote a more robust culture of coloration and teamwork, which motivates employees to give their best.

2. Bring employees together through efficient communication systems

Effective communication is crucial for team productivity, yet many companies don’t see the need to create reliable communication systems for their teams, says Trevor Harwell. They end up dealing with significant losses due to poor or lack of communication. With so many technological solutions available for communication, managers can improve communication among their teams. Some reliable communication software includes Slack, Flock, Chanty, Zoom Treat, and Tribe.

3. Organize workflows with the cloud-based project of task management software

Working with computers means constantly dealing with computers breaking down important files, losing important documents, late submissions, and low internet speeds. All these can be detrimental to your company’s productivity. That’s why Trevor Harwell suggests using project management tools and saving all your projects in the clouds, which makes it easy to access the same documents using different devices. That means if a computer breaks down, nothing stops.

4. Track productivity with reliable time tracking tools

If you can’t measure your productivity, it’s impossible to improve it. To help increase performance and productivity in your workplace, Trevor Harwell recommends learning your work clock and creating a realistic plan. He suggests identifying the common distractions among employees to determine productive hours and using time tracking tools to improve efficiency and productivity. He also advises addressing all employees’ problems, including their mental health, leave days, work-life balance, remote working, and work breaks to ensure they are comfortable at work.

5. Declutter your digital workplace

Proper planning and organization plays a significant role in productivity. When you and your employees work with a well-developed plan, you can complete projects on time and efficiently—clutter and, on the other hand, limit the ability to focus. According to Harwell, the best way to declutter your digital space is to break down your projects into smaller bits and award every employee with a specific task. You can do this by creating a structured spreadsheet with employee names and tasks. This makes it easy to follow up and know which tasks are complete and which ones need more effort.

Trevor Harwell recently explained how to become a better team leader in software development.

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LOS ANGELES, CA / JUNE 13, 2022 / Leadership is a critical element of one’s success in the software industry. Interim VP of Engineering Trevor Harwell recently discussed how to become a better team leader in software development.

“Leading any type of work team requires several skills, but there are also qualities of excellent leaders specific to the field of software development,” Harwell said. “Contrary to popular belief, a successful leader doesn’t need to be born with these traits. He can acquire them through dedication to the field and his team’s success.”

Be a Problem Solver

Problem-solving is critical to success in software development. A seasoned software developer like Trevor Harwell will assure others that things don’t always go as planned in this industry. That’s why It’s essential to adapt to new needs whenever they arise. 

Projects change direction quickly in software development and can stray far from the initial plan. A successful software development leader is up to the challenge and ready to solve the problem while empowering her team to approach the issue with a positive attitude. 

Communicate Well

Leaders across all industries must have excellent communication skills. Most CEOs and executives will state that solid communication is an essential trait of a successful leader. 

Communicating effectively also means ensuring each team member knows their roles, responsibilities, and expectations. They effectively relay the client’s desires to the development team, so the result meets and exceeds client expectations. 

Equipped with In-Depth Technical Capabilities

Software development is a field that requires intense technical knowledge. A successful team leader must be at the top of their game regarding technical skills in testing, design, implementation, deployment, debugging, and other tech areas.  

“The team leader must ensure complex coding requirements are met on time and at the highest quality level,” Harwell said. “They must also be up-to-date on the lasted technologies and those on the horizon. Business opportunities pass quickly if team leaders don’t know about the hottest new technologies.”

Trevor Harwell and Software Leadership

Harwell is currently in the field of software leadership as the Interim VP of Engineering at a successful tech company. He quickly moved from a front-end developer to a full-stack developer to a development manager and his current position. 

His love for technology began at a young age, so entering the industry was a no-brainer. He has a passion for solving business problems through technology. His passions and hard work toward becoming a successful leader led to a career in leading software development teams and building sustainable solutions via technology.

How to Pick the Right Laptop for College 

Going to college is exciting. From meeting new people to learning about different subjects, there is a lot to look forward to. But before you can enjoy all college has to offer, there are decisions to be made, such as what type of laptop to take with you.

With so many different options on the market, it can be hard to know where to start. Here are 3 essential things to consider when buying a laptop for college. 

Battery Life

Compared to say, a senior in an assisted living facility, a college student needs long battery life. For instance, it’s usual to take your laptop along to group studies, and you don’t want to have to keep stopping to recharge. 

So you should be looking for a minimum of 8 hours, but ideally 10 or more. Keep in mind that some laptops start out with long battery life but quickly drop lower and lower. 

Read online customer reviews of the different laptops you’re considering to see what other students have to say about their battery life so you won’t buy one of those laptops. Or, watch YouTube unboxing videos of laptops where batteries are tested.

Size & Weight

The average college student doesn’t have a lot of extra space in their dorm room or backpack, so a smaller laptop is often preferable. But that doesn’t mean you should sacrifice power for size. A good balance to look for is a screen size of 13 to 15 inches.

Then, while you might think that a lighter laptop is always better, that’s not necessarily the case. A heavier laptop often has more features than a lightweight one. So, it depends on your priorities.

Again, read online reviews and watch YouTube videos to get an idea of the different sizes and weights available and what other students think of them.

Storage

When it comes to storage, two options you have are a hard drive or solid-state drive. Hard drives are cheaper but they’re also slower. So, if you’re looking for a laptop that’s going to be fast, an SSD is the way to go.

As far as how much storage you need, that depends on what you’ll be using your laptop for. If you’re mostly going to be working on documents and doing research online, then you can probably get away with a smaller storage capacity. But if you’re planning on storing a lot of music, movies, and photos, then you’ll need a larger capacity.

Again, online reviews and YouTube videos can be helpful in this area. Look for people who have similar needs to yours and see what they recommend.

When choosing a laptop for college, be sure to consider battery life, size and weight, and storage capacity. And don’t forget to read online reviews and watch YouTube videos for more information. With a little research, you’re sure to find the perfect laptop for your needs.

Benn Godenzi : What is WanChain?

Cryptocurrency was created to accommodate a fully-decentralized, global economy. Still, as new blockchains continue to pop up year over year, many don’t consider how their chain will interact with those that already exist. This issue defeats the purpose that many of these digital assets set out to achieve. WanChain’s goal is to solve this issue by connecting the isolated blockchains and allowing the world’s digital assets and data to flow freely between the various chains.

WanChain So Far

WanChain first released its ICO in October 2017. With the assistance of their fundraising specialist, Benn Godenzi, WanChain raised an impressive 122,000 ETH during its ICO phase. 

WanChain swiftly began working on its cross-chain infrastructure after its ICO phase, and in December 2019, WanChain switched from a proof-of-work (PoW) consensus to proof-of-stake (PoS). Their move to PoS made the project more environmentally conscious than before. Alongside the change in consensus, Wanchain released a proof-of-stake-enabled desktop wallet.  

In early 2021, WanChain introduced the world’s first decentralized bridge between BTC and ETH. The BTC-ETH bridge was the culmination of nearly five years of hard work, and shortly after, in August 2021, WanChain officially released its WanChain Web tool. WanChain Web gives users the ability to initiate cross-chain transactions without the need for intermediary networks. WanChain Web supports Bitcoin, Ethereum, EOSIO, Binance Smart Chain, Litecoin, Wanchain, XRP Ledger, Moonriver, Avalanche, and over a dozen other cryptocurrencies.

Most recently, WanChain partnered with Polygon to build a layer-2 cross-chain bridge for Polygon and Arbitrum. The partnership was announced in December 2021 and marked the first time a cross-chain bridge will utilize decentralized liquidity pools to power the bridge. Liquidity pools are essential but often misunderstood tools that many decentralized-finance projects need to run smoothly. Centralized exchanges often use a “maker and taker” model in which buyers and sellers are matched on either side of the transaction for people to buy and sell assets. Alternatively, liquidity pools serve as an automated way for people to process these transactions without needing a buyer or seller to accommodate the trade.

Blockchain Interoperability Alliance

In 2017, Benn Godenzi helped WanChain, Aion, and ICON launch the Blockchain Interoperability Alliance; this alliance allowed the three interoperability-focused companies to assist each other in creating a brighter future for cryptocurrency enthusiasts. 

Much like WanChain, Aion builds trustless technologies that pass assets from one blockchain to another without intermediaries. Likewise, ICON aims to solve the same problem as WanChain and Aion. It makes sense that the three entities would work together to improve blockchain interoperability. Still, before forming the Blockchain Interoperability Alliance, WanChain, Aion, and ICON were taking three different approaches to solve the problem.

Since the Blockchain Interoperability Alliance came to be, all three companies have made tremendous progress towards true interoperability. There’s no doubt that WanChain owes a portion of its success to the information-sharing and collaboration from the alliance.

Investing in a Volatile Market

The stock market has had a long great run but recent events have investors nervous. Inflation, negative economic performance, the Russia-Ukraine war and continued supply-chain disruption, delays and shortages and other factors are all contributing to the daily ups and downs of the market. 

How Do You View the State of the Market?

There are a couple of schools of thought when it comes to investing in the market. There’s the old adage on Wall Street that the market climbs on a “wall of worry.” When everything seems like it’s all doom and gloom, stock prices start rising when investors begin to show the first glimmer of confidence. Instead of simply looking at Q1 2022 economic data, analyze the reasons behind the data. For instance, inventories fell in comparison to Q4 2021 because there was a huge buildup of inventories last year. Government spending was also down when pandemic-relief efforts were scaled back.  Add to this, the fact that consumer spending and business investments were both up in Q1 2022. This view has some continuing to invest, particularly when they can buy stocks at a lower price.

On the other hand, some analysts predict that the market will continue to suffer massive losses – or at the very least, will experience a significant correction. Some argue that public companies have produced an overpriced stock market, excessive corporate debt, and insufficient levels of investment. Furthermore, these analysts believe the reason that U.S. stock valuations have remained high for so long is due to the Federal Reserve’s support of Wall Street via low interest rates and successive bouts of quantitative easing. Inflation is changing this picture because as interest rates rise faster than corporate cash flows, businesses are being forced to de-leverage and cut investments. Following this mindset, the valuation of U.S. stocks could plummet.

Assessing Investments in a Volatile Market

  • Don’t sell solely based on current market movements. Shut out the noise, calm the fear and stay the course while evaluating your portfolio. 
  • Gauge your risk tolerance. How well positioned are you to handle large swings in the market? Do you have enough cash on hand to meet your immediate goals? If not, look at moving some of your investments. 
  • Diversify and rebalance your portfolio if needed.  Swings in the market can uncover the need for your portfolio to be better diversified and the mix of stocks rebalanced to better reflect your intended total asset allocation. Market fluctuations can also cause your allocation strategy to deviate from its original goal. Assets that have appreciated in value will account for a larger portion of your portfolio over time, while those that have declined will account for less. Rebalancing entails selling positions that have become overweighted in comparison to the rest of your portfolio and reinvesting the proceeds in positions that have become underweighted. 

Longtime Investor Robert Tweed Talks About the Time He Lost a Ton of Money and the Lessons He Learned 

Robert Tweed is primarily involved in real estate investing. He has purchased and flipped a ton of properties, including both single-family and multi-family homes. While most of the investments that Mr. Tweed has made have been positive, there have been a few times where he has lost money. Fortunately though, it wasn’t completely a loss, as he gained valuable lessons, and he has been able to take what he has learned and avoid those mistakes down the road. Here are a few of the lessons Mr. Tweed learned when he lost money and how you can avoid making the same mistakes he did.

Robert Tweed Explains a Key Mistake He Made Was Assuming Real Estate Always Increases

Robert Tweed says that one of the biggest mistakes he made when it came to real estate investing was assuming that real estate always increases in value, but never decreases. The real estate market crash was rough on many investors, including Mr. Tweed. Up until that point, real estate had not declined in some time. While it is rare that real estate decreases in value, it can happen, so investors always need to watch the real estate market and look for signs that the market may be cooling or prices may be declining.

Robert Tweed Details How Overspending Leads to Losses

Robert Tweed says another lesson he learned when he lost money on real estate investments was that you can over-improve some properties. While marble floors or quartz countertops may look beautiful, they may not be great choices for starter homes or homes in cheaper neighborhoods. You need to always know comps in the area where you are looking to flip a home and be mindful not to overspend, or you may not get all of your investment back.

Robert Tweed States That Not Knowing Tax Code Also Caused a Loss

Robert Tweed explains that the final lesson he learned is that you need to talk to an accountant or tax professional before you start investing in real estate. A great tax professional or accountant can help you realize what write-offs you may be able to claim and how to defer capital gains. Taking advantage of these types of things can help you save a ton of money on your taxes, which ultimately leaves you with more money in your pocket.

Robert Tweed knows that investing in real estate can be a great investment most of the time, but, if you are not careful, it can lead to losses. Learning from expert real estate investors, such as Mr. Tweed, can help you avoid common mistakes and help you to maximize the gains from your investments.

Who is Benn Godenzi?

If you’ve spent time exploring the Defi space, you may have heard of Benn Godenzi. Benn has been a crypto-enthusiast since 2010 and has helped launch numerous cryptocurrency projects, but some people may still be unfamiliar with the name. If you’re interested in learning more about Benn, taking the time to understand the projects he is affiliated with is a great way to learn more about him.

Benn Godenzi’s Career

Benn is an early adopter of Bitcoin, having first begun investing in the popular cryptocurrency in 2010. As the director of Outlast Nutrition, Benn has always been well-versed in marketing strategy and networking, so it’s only natural that he would eventually combine his love for marketing with his passion for cryptocurrency. Benn first began working with cryptocurrency companies in 2017 when he became the director of marketing for Aion.

Much of Benn’s focus in the cryptocurrency space has been on ICOs. Now, Benn runs an advisory firm that aids cryptocurrency projects with adoption strategies and designing token utility ecosystems. 

ICOs

ICOS are a cryptocurrency’s “initial coin offering.” An ICO is similar to initial public offerings (IPOs) that traditional companies offer on a stock exchange. Throughout his time working with cryptocurrency, Benn Godenzi has assisted numerous cryptocurrencies with their ICOs. 

  • Wanchain – Benn was an advisor and fundraising specialist for the interoperability-focused cryptocurrency, Wanchain. Among other things, Wanchain is credited with building the first decentralized bridge between BTC and ETH.
  • GoChain – GoChain is a decentralized blockchain that supports smart contracts and various distributed applications. In 2018, Benn served as an advisor for GoChain, assisting them with their initial coin offering.
  • Origo Network – Benn served as an advisor for Origo Network in 2018, aiding them in raising their goal of $30,000,000. Origo Network is a privacy-focused ledger that uses smart contracts to protect users’ privacy when transacting on the blockchain.
  • CryptoCurve – CryptoCurve is a cryptocurrency project that makes using cryptocurrency easier for people to understand. With Benn’s assistance, CryptoCurve reached its goal of raising $16,000,000 during its ICO.
  • Quarkchain – Quarkchain is a lightning-fast cryptocurrency capable of achieving millions of transactions per second. During their 2018 ICO, Benn aided Quarkchain in raising $20,000,000 with its ICO.
  • EdenChain – EdenChain gives users an easy way to tokenize tangible and intangible assets such as real estate, labor, reputation, and commodities. In 2018, Benn joined Edenchain as an Advisor, helping them raise $24,000,000.

Blockchain Interoperability Alliance

One of the most impressive things Benn Godenzi has accomplished throughout his career is co-founding the Blockchain Interoperability Alliance. In 2017, with the aid of Godenzi,  Aion, Wanchain, and ICON joined forces to promote more connectivity between various blockchains. Since joining forces, the three companies have shared go-to-market strategies and blockchain interoperability knowledge across the three projects, significantly accelerating their growth.