In the foreseeable future, all we can see is the advent of digital marketing. A good digital marketing company can work wonders for pretty much any business. The trouble is that every day we have a few hundred new ones popping up. To separate the best from the rest you have to look for the following qualities or features.
Any reliable digital marketing agency should have an up-to-date website. If they are using effective SEO practices you should be able to find them easily on Google. Their website can say a lot about their core services. They should have a website that is modern and engaging.
Any good digital marketing agency can only be defined by its team. This means people with various skill sets and talents coming together. A great agency will be extremely proud of its team and will flaunt them front and center. So check if you can see their team on their website. This could be a very clear giveaway when you are trying to find an agency to work with.
This implies having the right tools to get the job at hand done and also the experience on how to use them. Do ask them what tools they use for project management, and how they measure website performance, etc. Any good agency should be comfortable with using tools such as Google Analytics, Hubspot, Moz, Sprout Social, etc. While knowing how to use tools is important, real experts will have the ability to think even beyond these tools. Most of these tools use analytics to judge content or do it based on data based on averages. Seasoned marketers will know that thinking outside these tools will deliver greater results.
Look for cues in their messaging, and also how they talk about themselves. Check whether they speak your language? Check whether they address your needs. Check their portfolio and experience with clients your size. Check whether they will be knowledgeable about your industry. Verify if they are experienced in solving the challenges you are faced with. When you meet them, check whether their presentation is tailored for you. That way you will know if they have done their homework.
Naturally, the agency you choose will be working closely with you as well as your team. So they must follow a work culture similar to yours. This of course is a subjective aspect but is still important. Check whether their team has the extracurricular interests that they claim to have on their website. Check whether they are having fun when you meet them. Check whether they vibe well with your own team.